Búsqueda de LIBROS DEL AUTOR: finola kerrigan

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  • FILM MARKETING
    ebook
    FILM MARKETING
    FINOLA KERRIGAN
    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding...

    $1,480.00

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  • NEW HORIZONS IN ARTS, HERITAGE, NONPROFIT AND SOCIAL MARKETING
    ebook
    NEW HORIZONS IN ARTS, HERITAGE, NONPROFIT AND SOCIAL MARKETING
    ROGER BENNETT, FINOLA KERRIGAN AND DARAGH O'REILLY
    Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the ve...

    $860.00

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  • ARTS MARKETING
    ebook
    ARTS MARKETING
    FINOLA KERRIGAN / PETER FRASER / MUSTAFA OZBILGIN
    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a...

    $1,420.00

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