Búsqueda de LIBROS DEL AUTOR: fiona green

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  • WINNING WITH DATA IN THE BUSINESS OF SPORTS
    ebook
    WINNING WITH DATA IN THE BUSINESS OF SPORTS
    FIONA GREEN
    New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new techno...

    $920.00

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  • WINNING WITH DATA AND THE ATHLETE BRAND
    ebook
    WINNING WITH DATA AND THE ATHLETE BRAND
    FIONA GREEN
    Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing and technol...

    $900.00

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