Búsqueda de LIBROS DEL AUTOR: fiona patrick

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  • ETHICS IN MARKETING
    ebook
    ETHICS IN MARKETING
    PATRICK E. MURPHY / GENE R. LACZNIAK / FIONA HARRIS
    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, pr...

    $1,800.00

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  • PROFESSIONAL DEVELOPMENT, REFLECTION AND ENQUIRY
    ebook
    PROFESSIONAL DEVELOPMENT, REFLECTION AND ENQUIRY
    CHRISTINE FORDE / MARGERY MCMAHON / ALASTAIR D MCPHEE / FIONA PATRICK
    ′Wow, this book has some inspiring ideas... It comes at a perfect time as schools try to mesh school improvement with performance management, new standards for various career stages and staff development... Well written, with an attractive layout and a consistently clear voice, it draws on wide and up-to-date research and writing from all parts of the United Kingdom... There ar...

    $1,736.99

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