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  • IMPLICATIVE MARKETING
    ebook
    IMPLICATIVE MARKETING
    FLORENCE TOUZÉ
    This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today’s marke...

    $640.00

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