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  • ADVERTISING MANAGEMENT
    ebook
    ADVERTISING MANAGEMENT
    DONALD W JUGENHEIMER / LARRY D KELLEY / FOGARTY KLEIN MONROE
    This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a ...

    $1,800.00

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