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  • HAPPINESS AND WELL-BEING IN CUSTOMER EXPERIENCE
    ebook
    HAPPINESS AND WELL-BEING IN CUSTOMER EXPERIENCE
    GIULIA MINIERO / CARMELA DONATO / MICHELA ADDIS / FRANCESCO RICOTTA
    Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both their conception and their study. Building on advances in customer experience, tran...

    $1,240.00

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