Búsqueda de LIBROS DEL AUTOR: francis buttle

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    DANIEL D. PRIOR / FRANCIS BUTTLE / STAN MAKLAN
    This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case example...

    $1,900.00

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  • HOSPITALITY MARKETING
    ebook
    HOSPITALITY MARKETING
    DOGAN GURSOY / FRANCIS BUTTLE / DAVID BOWIE
    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sus...

    $1,620.00

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