Búsqueda de LIBROS DEL AUTOR: frank jefkins

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  • PUBLIC RELATIONS FOR MANAGEMENT SUCCESS
    ebook
    PUBLIC RELATIONS FOR MANAGEMENT SUCCESS
    FRANK JEFKINS
    Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success de...

    $980.00

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  • PUBLIC RELATIONS
    ebook
    PUBLIC RELATIONS
    FRANK JEFKINS
    Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with peopl...

    $970.00

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  • ADVERTISING
    ebook
    ADVERTISING
    FRANK JEFKINS
    Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matte...

    $970.00

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  • PUBLIC RELATIONS
    ebook
    PUBLIC RELATIONS
    PAUL BAINES / JOHN EGAN / FRANK JEFKINS
    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and stra...

    $1,460.00

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