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  • CRISIS RESPONSE ADVERTISING
    ebook
    CRISIS RESPONSE ADVERTISING
    FRAUKE HACHTMANN
    This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad ra...

    $1,160.00

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