Búsqueda de LIBROS DEL AUTOR: fred selnes

1 resultados

fred selnes Eliminar filtro Quitar filtros
  • MARKETING MANAGEMENT
    ebook
    MARKETING MANAGEMENT
    FRED SELNES
    This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you'll discover how segment...

    $1,641.05

    Ver detalle