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  • PROFESSIONAL SERVICES MARKETING
    ebook
    PROFESSIONAL SERVICES MARKETING
    WILLIAM WINSTON / FREDERICK G CRANE
    The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themsel...

    $1,360.00

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