Búsqueda de LIBROS DEL AUTOR: g jason goddard

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  • REAL ESTATE VALUATION
    ebook
    REAL ESTATE VALUATION
    G. JASON GODDARD
    Real Estate Valuation: A Subjective Approach highlights the subjective valuation components of residential and commercial real estate, which can lead to a range of acceptable property value conclusions. It discusses the causes of housing booms and goes in depth into the heterogeneity of commercial real estate property valuation via examples from owner-occupied, multifamily resi...

    $1,480.00

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  • GLOBAL BUSINESS
    ebook
    GLOBAL BUSINESS
    RIAD A. AJAMI / G. JASON GODDARD
    Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business pra...

    $980.00

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    GERHARD RAAB / RIAD A. AJAMI / G. JASON GODDARD
    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-ter...

    $1,000.00

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  • THE PSYCHOLOGY OF MARKETING
    ebook
    THE PSYCHOLOGY OF MARKETING
    GERHARD RAAB / G. JASON GODDARD / ALEXANDER UNGER
    This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on inf...

    $1,040.00

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  • INTERNATIONAL BUSINESS
    ebook
    INTERNATIONAL BUSINESS
    RIAD AJAMI / JASON G GODDARD
    The new and updated edition of this widely used text is equally useful for undergraduate and graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics, and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a case study or lecture approach. ...

    $1,800.00

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