Búsqueda de LIBROS DEL AUTOR: g scott erickson

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  ebook

  FROM KNOWLEDGE TO INTELLIGENCE

  HELEN ROTHBERG / G. SCOTT ERICKSON

  In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations ca...

  $1,420.00

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