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  • CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE
    G. SHAINESH / JAGDISH N. SHETH / VARSHA JAIN
    Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, th...

    $1,620.00

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