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  • ETHNOGRAPHY FOR DESIGNERS
    ebook
    ETHNOGRAPHY FOR DESIGNERS
    GALEN CRANZ
    Ethnography for Designers teaches architects and designers how to listen actively to the knowledge people have about their own culture. This approach gives structure to values and qualities. It does this by noting the terms and underlying structure of thought people use to describe aspects of their culture. By responding to underlying cognitive patterns, the architect can both ...

    $1,160.00

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