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  • CONSUMER CULTURE IN TRANSITION
    ebook
    CONSUMER CULTURE IN TRANSITION
    XI LIU / GUILIN LIU / GAOXIANG XU
    This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making. The book opens by discussing the rapid economic and cultural development of China, as well as the influence of social media in expressing consumer cultural capital. It then disc...

    $1,240.00

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