Búsqueda de LIBROS DEL AUTOR: gary copeland

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  • NEGATIVE POLITICAL ADVERTISING
    ebook
    NEGATIVE POLITICAL ADVERTISING
    KAREN S. JOHNSON-CARTEE / GARY COPELAND
    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political adverti...

    $860.00

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