Búsqueda de LIBROS DEL AUTOR: gary warnaby

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  • PLACE MARKETING AND TEMPORALITY
    ebook
    PLACE MARKETING AND TEMPORALITY
    GARY WARNABY
    Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, ...

    $640.00

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  • PERSPECTIVES ON PUBLIC RELATIONS RESEARCH
    ebook
    PERSPECTIVES ON PUBLIC RELATIONS RESEARCH
    DANNY MOSS / DEJAN VERCIC / GARY WARNABY
    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public re...

    $1,600.00

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  • RELATIONSHIP MARKETING
    ebook
    RELATIONSHIP MARKETING
    STEVE BARON / TONY CONWAY / GARY WARNABY
    The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?   In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. Fr...

    $1,736.99

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