Búsqueda de LIBROS DEL AUTOR: gashaw abeza

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  • SPORT AND SOCIAL MEDIA IN BUSINESS AND SOCIETY
    ebook
    SPORT AND SOCIAL MEDIA IN BUSINESS AND SOCIETY
    GASHAW ABEZA / RYAN KING-WHITE
    This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social...

    $539.00

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  • SOCIAL MEDIA IN SPORT
    ebook
    SOCIAL MEDIA IN SPORT
    GASHAW ABEZA AND JIMMY SANDERSON
    This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic...

    $1,099.00

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  • SPORT SPONSORSHIP INSIGHTS
    ebook
    SPORT SPONSORSHIP INSIGHTS
    NORM O’REILLY / GASHAW ABEZA / MARK HARRISON
    Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all level...

    $539.00

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