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  • ETHICS IN MARKETING
    ebook
    ETHICS IN MARKETING
    PATRICK E. MURPHY / GENE R. LACZNIAK / FIONA HARRIS
    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, pr...

    $1,800.00

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