Búsqueda de LIBROS DEL AUTOR: geoff lancaster

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  • CIM COURSEBOOK MARKETING FUNDAMENTALS 07/08
    ebook
    CIM COURSEBOOK MARKETING FUNDAMENTALS 07/08
    FRANK WITHEY / GEOFF LANCASTER
    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is u...

    $960.00

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  • RESEARCH METHODS
    ebook
    RESEARCH METHODS
    DAVID CROWTHER / GEOFF LANCASTER
    This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also c...

    $1,160.00

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  • CIM COURSEBOOK 06/07 MARKETING FUNDAMENTALS
    ebook
    CIM COURSEBOOK 06/07 MARKETING FUNDAMENTALS
    FRANK WITHEY / GEOFF LANCASTER
    Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM q...

    $660.00

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  • MANAGEMENT OF MARKETING
    ebook
    MANAGEMENT OF MARKETING
    PAUL REYNOLDS / GEOFF LANCASTER
    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to ...

    $1,160.00

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