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  • AUDIENCE RESEARCH METHODOLOGIES
    ebook
    AUDIENCE RESEARCH METHODOLOGIES
    GEOFFROY PATRIARCHE
    The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing co...

    $1,160.00

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