Búsqueda de LIBROS DEL AUTOR: george cheney

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  • CORPORATE COMMUNICATIONS
    LARS THOEGER CHRISTENSEN / METTE MORSING / GEORGE CHENEY
    The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the cen...

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