Búsqueda de LIBROS DEL AUTOR: george sylvie

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  • MEDIA MANAGEMENT
    ebook
    MEDIA MANAGEMENT
    ANN HOLLIFIELD / JAN LEBLANC WICKS / GEORGE SYLVIE / WILSON LOWREY
    Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-...

    $2,420.00

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  • TIME, CHANGE, AND THE AMERICAN NEWSPAPER
    ebook
    TIME, CHANGE, AND THE AMERICAN NEWSPAPER
    GEORGE SYLVIE / PATRICIA D. WITHERSPOON
    Time, Change, and the American Newspaper focuses on newspapers as organizations, examining the role of change in the newspaper industry and providing a model from which to view and respond to change. Authors George Sylvie and Patricia D. Witherspoon discuss environmental and organizational influences on contemporary newspapers, and they analyze newspapers within the larger cont...

    $800.00

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