Búsqueda de LIBROS DEL AUTOR: george tesar

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  • INTERNATIONAL BUSINESS TEACHING IN EASTERN AND CENTRAL EUROPEAN COUNTRIES
    ebook
    INTERNATIONAL BUSINESS TEACHING IN EASTERN AND CENTRAL EUROPEAN COUNTRIES
    ERDENER KAYNAK / GEORGE TESAR
    Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, courses, and teaching methods....

    $960.00

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  • MARKETING MANAGEMENT IN AFRICA
    ebook
    MARKETING MANAGEMENT IN AFRICA
    GEORGE TESAR
    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technologi...

    $1,540.00

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  • MOTIVATING SMES TO COOPERATE AND INTERNATIONALIZE
    ebook
    MOTIVATING SMES TO COOPERATE AND INTERNATIONALIZE
    GEORGE TESAR / ZSUZSANNA VINCZE
    Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium...

    $1,200.00

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  • MARKETING MANAGEMENT AND STRATEGY
    ebook
    MARKETING MANAGEMENT AND STRATEGY
    GEORGE TESAR
    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues re...

    $1,460.00

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