Búsqueda de LIBROS DEL AUTOR: georgia zozeta miliopoulou

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  • CREATIVE ADVERTISING CONCEPT AND COPY
    GEORGIA-ZOZETA MILIOPOULOU
    Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creati...

    $1,000.00