Búsqueda de LIBROS DEL AUTOR: gerd nufer

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  • AMBUSH MARKETING IN SPORTS
    ebook
    AMBUSH MARKETING IN SPORTS
    GERD NUFER
    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush M...

    $1,100.00

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  • RELATIONSHIP MARKETING IN SPORTS
    ebook
    RELATIONSHIP MARKETING IN SPORTS
    ANDRE BUHLER / GERD NUFER
    Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in t...

    $1,600.00

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