Búsqueda de LIBROS DEL AUTOR: gerhard raab

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    GERHARD RAAB / RIAD A. AJAMI / G. JASON GODDARD
    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-ter...

    $1,000.00

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  • THE PSYCHOLOGY OF MARKETING
    ebook
    THE PSYCHOLOGY OF MARKETING
    GERHARD RAAB / G. JASON GODDARD / ALEXANDER UNGER
    This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on inf...

    $1,040.00

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