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  • LANGUAGE AND THE MARKET SOCIETY
    ebook
    LANGUAGE AND THE MARKET SOCIETY
    GERLINDE MAUTNER
    In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian market...

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