Búsqueda de LIBROS DEL AUTOR: gerrit a de waal

1 resultados

gerrit a de waal Eliminar filtro Quitar filtros
  • FRUGAL INNOVATION AND THE NEW PRODUCT DEVELOPMENT PROCESS
    ebook
    FRUGAL INNOVATION AND THE NEW PRODUCT DEVELOPMENT PROCESS
    STEPHANIE B.M. CADEDDU / JEROME D. DONOVAN / CHEREE TOPPLE / GERRIT A. DE WAAL / ERYADI K. MASLI
    This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers’ needs. Frugal products have the potential to drive the ...

    $1,260.00

    Ver detalle