Búsqueda de LIBROS DEL AUTOR: ghalia boustani

4 resultados

ghalia boustani Eliminar filtro Quitar filtros
  • UNDERSTANDING POP-UP STORES THROUGH PASSION AND PRACTICE
    ebook
    UNDERSTANDING POP-UP STORES THROUGH PASSION AND PRACTICE
    GHALIA BOUSTANI
    Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up st...

    $1,040.00

    Ver detalle
  • A FASHION RETAILER’S GUIDE TO THRIVING IN TURBULENT TIMES
    ebook
    A FASHION RETAILER’S GUIDE TO THRIVING IN TURBULENT TIMES
    GHALIA BOUSTANI / DANIELA LEONINI
    By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rul...

    $960.00

    Ver detalle
  • POP-UP RETAIL
    ebook
    POP-UP RETAIL
    GHALIA BOUSTANI
    Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear with...

    $540.00

    Ver detalle
  • EPHEMERAL RETAILING
    ebook
    EPHEMERAL RETAILING
    GHALIA BOUSTANI
    Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail fo...

    $640.00

    Ver detalle