Búsqueda de LIBROS DEL AUTOR: giles david moss

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  • PHARMACEUTICALS-WHERE'S THE BRAND LOGIC?
    ebook
    PHARMACEUTICALS-WHERE'S THE BRAND LOGIC?
    GILES DAVID MOSS
    Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le ...

    $1,200.00

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