Búsqueda de LIBROS DEL AUTOR: giles moss

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  • PHARMACEUTICALS-WHERE'S THE BRAND LOGIC?
    ebook
    PHARMACEUTICALS-WHERE'S THE BRAND LOGIC?
    GILES DAVID MOSS
    Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le ...

    $1,200.00

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  • UNDERSTANDING COPYRIGHT
    ebook
    UNDERSTANDING COPYRIGHT
    BETHANY KLEIN / GILES MOSS / LEE EDWARDS
    Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book: Looks across a broad range of industries inclu...

    $1,378.85

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