Búsqueda de LIBROS DEL AUTOR: gillian doyle

2 resultados

gillian doyle Eliminar filtro Quitar filtros
  • UNDERSTANDING MEDIA ECONOMICS
    ebook
    UNDERSTANDING MEDIA ECONOMICS
    GILLIAN DOYLE
    "Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media ...

    $1,398.24

    Ver detalle
  • MEDIA OWNERSHIP
    ebook
    MEDIA OWNERSHIP
    GILLIAN DOYLE
    The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike. Med...

    $1,835.18

    Ver detalle