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  • LUXURY MARKETING AND BRAND STRATEGY
    ebook
    LUXURY MARKETING AND BRAND STRATEGY
    KVĚTA OLŠANOVÁ / GINA COOK / MARIJA ZLATIĆ
    This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury...

    $1,260.00

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