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  • BRANDED ENTERTAINMENT AND CINEMA
    ebook
    BRANDED ENTERTAINMENT AND CINEMA
    GLORIA DAGNINO
    The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello’s early format of branded en...

    $680.00

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