Búsqueda de LIBROS DEL AUTOR: gopalkrishnan r iyer

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  • TEACHING INTERNATIONAL BUSINESS
    ebook
    TEACHING INTERNATIONAL BUSINESS
    ERDENER KAYNAK / GOPALKRISHNAN R IYER
    Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “Approaches to Ethics in International Business EducationIn recent years there has been a rapid grow...

    $1,059.00

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  • CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MARKETS
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MARKETS
    GOPALKRISHNAN R IYER / DAVID BEJOU
    Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer custo...

    $659.00

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  • MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES AND THE CIS
    ebook
    MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES AND THE CIS
    ERDENER KAYNAK / GOPALKRISHNAN R IYER / LANCE A MASTERS
    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that wi...

    $1,379.00

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