Búsqueda de LIBROS DEL AUTOR: graeme d hutcheson

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  • STATISTICAL MODELING FOR MANAGEMENT
    GRAEME D HUTCHESON / LUIZ MOUTINHO
    Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solv...

    $2,005.60

  • THE MULTIVARIATE SOCIAL SCIENTIST
    GRAEME D HUTCHESON / NICK SOFRONIOU
    Starting from simple hypothesis testing and then moving towards model-building, this valuable book takes readers through the basics of multivariate analysis including: which tests to use on which data; how to run analyses in SPSS for Windows and GLIM4; how to interpret results; and how to report and present the reports appropriately. Using a unified conceptual framework (based ...

    $2,292.11