Búsqueda de LIBROS DEL AUTOR: grant leboff

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  • MYTHS OF MARKETING
    ebook
    MYTHS OF MARKETING
    GRANT LEBOFF
    It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, r...

    $499.00

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  • STICKIER MARKETING
    ebook
    STICKIER MARKETING
    GRANT LEBOFF
    In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new d...

    $779.00

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