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  • UNTOLD MILLIONS
    ebook
    UNTOLD MILLIONS
    JOHN DECECCO, PHD / GRANT LUKENBILL
    The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects ...

    $680.00

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