Búsqueda de LIBROS DEL AUTOR: gregor pfajfar

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  • POWER IN BUSINESS RELATIONSHIPS
    ebook
    POWER IN BUSINESS RELATIONSHIPS
    DARIUSZ SIEMIENIAKO / MACIEJ MITRĘGA / HANNU MAKKONEN / GREGOR PFAJFAR
    Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perception as well as in terms of total and relative power. The book analyses extensively the i...

    $580.00

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  • INTERNATIONAL COMPETITIVENESS AND GLOBAL MARKETS
    ebook
    INTERNATIONAL COMPETITIVENESS AND GLOBAL MARKETS
    MATEJA BODLAJ / GREGOR PFAJFAR
    This book provides a systematic review of the marketing capabilities of exporting small and medium-sized enterprises (SMEs). It identifies key gaps in existing research and offers new directions for future exploration. With a focus on the capabilities required for successful exporting, the book develops a unified perspective on this fragmented yet critical area of study. Reader...

    $1,240.00