Búsqueda de LIBROS DEL AUTOR: grunig james e

4 resultados

grunig james e Eliminar filtro Quitar filtros
  • PUBLIC RELATIONS RESEARCH ANNUAL
    ebook
    PUBLIC RELATIONS RESEARCH ANNUAL
    LARISSA A. GRUNIG / JAMES E. GRUNIG
    The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on or...

    $1,800.00

    Ver detalle
  • MANAGER'S GUIDE TO EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
    ebook
    MANAGER'S GUIDE TO EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
    DAVID M. DOZIER / LARISSA A. GRUNIG / JAMES E. GRUNIG
    This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with too...

    $1,380.00

    Ver detalle
  • EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
    ebook
    EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
    GRUNIG, JAMES E.
    This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does exce...

    $3,000.00

    Ver detalle
  • EXCELLENT PUBLIC RELATIONS AND EFFECTIVE ORGANIZATIONS
    ebook
    EXCELLENT PUBLIC RELATIONS AND EFFECTIVE ORGANIZATIONS
    JAMES E. GRUNIG / DAVID M. DOZIER
    This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studie...

    $2,540.00

    Ver detalle