Búsqueda de LIBROS DEL AUTOR: guilherme pires

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  • ETHNIC MARKETING
    ebook
    ETHNIC MARKETING
    GUILHERME PIRES / JOHN STANTON
    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist sociali...

    $1,200.00

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  • ETHNIC MARKETING
    ebook
    ETHNIC MARKETING
    GUILHERME PIRES / JOHN STANTON
    A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic comm...

    $1,600.00

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