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  • SUCCESSFULLY MARKETING CLINICAL TRIAL RESULTS
    ebook
    SUCCESSFULLY MARKETING CLINICAL TRIAL RESULTS
    GÜNTER UMBACH
    In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing are both impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings t...

    $1,200.00

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