Búsqueda de LIBROS DEL AUTOR: guy masterman

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  • STRATEGIC SPORTS EVENT MANAGEMENT
    ebook
    STRATEGIC SPORTS EVENT MANAGEMENT
    GUY MASTERMAN
    This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, th...

    $1,620.00

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  • SPONSORSHIP: FOR A RETURN ON INVESTMENT
    ebook
    SPONSORSHIP: FOR A RETURN ON INVESTMENT
    GUY MASTERMAN
    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the deman...

    $5,300.00

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  • INNOVATIVE MARKETING COMMUNICATIONS
    ebook
    INNOVATIVE MARKETING COMMUNICATIONS
    GUY MASTERMAN / EMMA WOOD
    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effec...

    $1,600.00

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