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  • MARKETING THE CITY
    ebook
    MARKETING THE CITY
    H. SMYTH
    This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation an...

    $1,360.00

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