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  • ETHICAL BRANDING AND MARKETING
    ebook
    ETHICAL BRANDING AND MARKETING
    HAGAI GRINGARTEN, RAÚL FERNÁNDEZ-CALIENES
    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, i...

    $1,260.00

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