Búsqueda de LIBROS DEL AUTOR: haiyan song

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  • TOURISM FORECASTING AND MARKETING
    ebook
    TOURISM FORECASTING AND MARKETING
    KEVIN WONG / HAIYAN SONG
    Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and ...

    $1,760.00

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  • TOURISM DEMAND MODELLING AND FORECASTING
    ebook
    TOURISM DEMAND MODELLING AND FORECASTING
    HAIYAN SONG
    The phenomenal growth of both the world-wide tourism industry and academic interest in tourism over the last thirty years has generated great interest in tourism demand modelling and forecasting from both sectors. However, the tendency for researchers and practitioners engaged in quantitative causal tourism modelling and forecasting to run many regression equations and try to c...

    $1,480.00

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  • TOURISM SUPPLY CHAIN MANAGEMENT
    ebook
    TOURISM SUPPLY CHAIN MANAGEMENT
    HAIYAN SONG
    Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effe...

    $1,560.00

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  • THE ADVANCED ECONOMETRICS OF TOURISM DEMAND
    ebook
    THE ADVANCED ECONOMETRICS OF TOURISM DEMAND
    HAIYAN SONG / STEPHEN F. WITT / GANG LI
    Tourism demand is the foundation on which all tourism-related business decisions ultimately rest. Governments and companies such as airlines, tour operators, hotels, cruise ship lines, and recreation facility providers are interested in the demand for their products by tourists. The success of many businesses depends largely or totally on the state ...

    $1,099.00

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