Búsqueda de LIBROS DEL AUTOR: hanna gorska warsewicz

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  • TRUST AND BRAND MANAGEMENT
    ebook
    TRUST AND BRAND MANAGEMENT
    HANNA GÓRSKA-WARSEWICZ
    Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empir...

    $1,300.00

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  • TRUST AND MARKETING COMMUNICATION IN THE FOOD INDUSTRY
    ebook
    TRUST AND MARKETING COMMUNICATION IN THE FOOD INDUSTRY
    HANNA GÓRSKA-WARSEWICZ / IRENA OZIMEK / OLENA KULYKOVETS / JULITA SZLACHCIUK
    This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role and legal aspects of food marketing, offering a detailed and structured approach to...

    $1,300.00

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