Búsqueda de LIBROS DEL AUTOR: hastings gerard

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  • SOCIAL MARKETING
    ebook
    SOCIAL MARKETING
    GERARD HASTINGS / CHRISTINE DOMEGAN
    Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content o...

    $1,360.00

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  • HYPERCONSUMPTION
    ebook
    HYPERCONSUMPTION
    GERARD HASTINGS
    Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceedin...

    $920.00

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  • THE MARKETING MATRIX
    ebook
    THE MARKETING MATRIX
    GERARD HASTINGS
    In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big busines...

    $1,600.00

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  • SOCIAL MARKETING: WHY SHOULD THE DEVIL HAVE ALL THE BEST TUNES?
    ebook
    SOCIAL MARKETING: WHY SHOULD THE DEVIL HAVE ALL THE BEST TUNES?
    HASTINGS, GERARD
    This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they...

    $597.00

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